STELLA ARTOIS- Sophisticated Belgian Beer

9 Steps Pouring Ritual


The Purification

I. THE PURIFICATION



The trademark Stella Artois chalice is designed to release the beer’s flavour and aroma.

Your bartender will always use one, preferably cleaned with a non-fat-based detergent.

It’s then rinsed with cold water, allowing the glass to reach the same temperature as the beer.




II. THE SACRIFICE

Your bartender opens the tap in one swift motion to let the first burst of foam flow away.

It must never enter the chalice glass, thus ensuring that every drop of Stella Artois is fresh.






III. THE LIQUID ALCHEMY BEGINS

The chalice glass is held at a 45-degree angle.

When the beer hits the chalice and begins to circulate, it creates the ideal proportion of foam relative to liquid.






IV. THE HEAD

ALTHOUGH “CROWN” WOULD BE MORE APPROPRIATE.

The natural creation of the foam head occurs by straightening and lowering the glass.

This initial foam is important as it prevents the beer from coming into contact with the air and losing any flavour.





lV. THE REMOVAL

Your bartender then closes the tap in one quick action and moves the glass away from the font,

to prevent any drops from falling into the glass.

These drops come into contact with the air, and oxidize, making them unworthy of your glass of Stella Artois.





VI. THE BEHEADING

While the head is flowing over the edge of the glass, your bartender cuts it gently with a knife on a 45-degree angle.

This eliminates the larger bubbles, which burst easily and accelerate the dissipation of the head.





VII. THE JUDGEMENT

The right amount of foam is about two fingers (3cm) thick.

The final head creates a protective “cap” that keeps your Stella Artois from going stale.





VIII. THE CLEANSING

Your bartender then rinses the bottom and sides of the glass.

This step keeps the outside of the chalice clean and comfortable to hold.




IX. THE BESTOWAL

Finally, your Stella Artois is served to you on a coaster, accompanied by the drip catcher at the base.

Behold the perfect glass of Stella Artois.

Cheers to you, and for your patience, a refreshing reward.



THANK YOU BZZ AGENT FOR ALLOWING ME TO TRY THE CHALIS FOR FREE. #GOTITFREE #IMABZZAGENT